When you're working solo or running a lean real estate team, you don’t need an overbuilt enterprise CRM—or a generic tool that takes hours to set up. You need something simple, effective, and built for how agents actually operate.
In this post, we’ll compare several real estate-specific CRMs focused on affordability and ease of use. These platforms help you stay organized, manage leads, and follow up consistently—without breaking the bank.
What Makes a CRM “Real Estate-Specific”?
Real estate CRMs are designed around an agent’s daily workflow. They typically include:
- Lead tracking with buyer/seller tags
- Email, call, and text history
- Task and follow-up reminders
- Contact organization by stage or status
- Simple pipeline or deal tracking
They strip away the clutter you don’t need and focus on features that help agents close more deals.
Affordable CRMs for Agents and Small Teams
- Closing Cloud - Best for solo agents and small teams. Starts at $25/month. Offers lead tracking, follow-up tasks, and contact history. Free trial available.
- Wise Agent - Ideal for individual agents and small teams. Pricing starts at $49/month. Features include calendar, task automation, and basic transaction tools. 14-day free trial.
- Follow Up Boss - Designed for growing small teams. Starts at $69/month. Includes fast lead routing, smart lists, and integrations. 14-day free trial.
- Realvolve - Suited for workflow-focused agents. Pricing begins at $99/month. Offers task planning, workflow templates, and deep contact data. 14-day free trial.
- kvCORE - Best for larger teams and brokerages. Pricing varies (around $299+/month for solo agents). Provides marketing tools, websites, and advanced pipelines. Free trial varies.
How to Choose the Right CRM
If you’re a solo agent or small team, here’s what to prioritize:
- Simplicity: You should be able to learn it in a day
- Task reminders: So no lead slips through the cracks
- Communication tracking: Know who you talked to, when, and how
- Affordability: Monthly cost should match your scale
Final Thoughts
You don’t need an expensive, all-in-one platform to stay organized and close deals. Real estate-specific CRMs like Closing Cloud, Wise Agent, and Realvolve offer focused tools that help agents work smarter—not harder.
If you're scaling or need robust integrations, tools like Follow Up Boss or kvCORE may fit the bill, though they come at a higher price point.
Looking for a lightweight CRM made just for agents?
Try Closing Cloud — built for simplicity, priced for growth.