Closing Cloud now includes built in Lead and Contact Scoring, giving you an easy way to understand the quality and urgency of every lead or contact in your CRM.
Scores are generated when you review a survey response, allowing you to quickly gauge motivation, fit, and readiness. The scoring system creates a complete snapshot that helps you focus on the right people at the right time.
Once someone receives a score, it appears directly on their record along with their activity, communication history, and any related survey responses. You can convert a survey response into a lead with the score already added, or you can apply suggested tasks before converting.
Scoring works cleanly across your CRM and supports both manual scoring and subscription-based scoring levels. This gives teams flexibility to use the scoring system in a way that matches their workflow.
Lead and Contact Scoring creates a more organized and intentional pipeline so you can move faster and follow up with confidence.
Learn more about how scoring works in Closing Cloud here:
https://closingcloud.io/features/scoring
Frequently asked questions
Lead and Contact Scoring is a built in system that assigns a score to leads and contacts based on the information you collect through surveys. This helps you quickly understand their quality and level of interest.
Scores are created when you review a survey response and apply the scoring results. You can also adjust scores manually if needed, depending on your subscription level.
Scores show up directly on the lead or contact record. You can view the score along with their activity history, communication, tasks, and survey responses.
Yes. After reviewing a scored survey, you can convert it into a lead with the scorecard attached, apply suggested tasks, or schedule follow ups based on the information provided.